“To be a radar for innovation”
Creating solutions together with B2B customers to provide new values to their end customers is a practice that Hitachi has had since it was founded in 1910. However, in the last decade, considering social issues or changes, such as Planetary Boundaries or Wellbeing, it has become essential to align, not only with the customer but also with startups across the globe, which have cutting-edge technologies that Hitachi has an interest in.
As a radar for innovation, Hitachi CV collects the signals of the latest trends and proactively drives innovation discovery with Top Management and Business Units (BUs).
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To drive the innovation initiatives, Hitachi CV works together with Top Management and Business Units (BUs).
First, it collects the latest trends and hypothesizes which ones can solve the focal social issues by blending its competitive advantages and external partners’ expertise. Then, it communicates the findings to the Top Management and BUs, and once narrowed in, researches the competitive landscape. After it discovers the specific industries and segments that have the most potential, the next step is to study the feasibility and decide whether it is promising for Hitachi.
For example, Hitachi CV explored new areas of focus to solve the Decarbonization problem. By gathering the latest trends in Decarbonization, it found the potential industry, which is "CO2 to Fuel", and “Direct Air Capture”. Next, together with BUs, discovered the business opportunities in these industries.
Hitachi CV faced two challenges: to discover the potential industries, created by the latest trends such as disruptive technology or a new type of business model.
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Hitachi was able to know the latest trends in the Decarbonization area across the business segments, by accessing only the SPEEDA Edge platform and services.
With SPEEDA Edge, Hitachi could:
Overall, Hitachi CV created a basic procedure to build an innovation discovery with SPEEDA Edge.
First, by collecting signals of the latest trends and proactively driving innovation discovery with Top Management and BUs.
Second, identifying the target industries, and segments where the most business opportunity existed.
Third, using SPEEDA Edge to conduct industry research to develop its business strategy efficiently.
Mr. Kumagai joined Hitachi, Ltd. in 2002 and was engaged in research and development of new services and information systems in the financial field at the Systems Development Laboratory. After studying business innovation as a visiting scholar at Stanford University, he was in charge of the development and business deployment of the customer co-creation method "NEXPERIENCE”. From 2019, he will be working in the Corporate Venturing Office, where he will be in charge of creating new businesses through open innovation with startups.
Mr. Wakabayashi, from 2007, worked for solution architect to design customer’s new IT architecture, mostly using advanced IT technologies like AI and Cloud., and joined Hitachi, Ltd. After graduating with a Master of Business Administration (MBA) at University of Cambridge, he joined Hitachi, Ltd in 2019 and will be working for the Corporate Venturing Office. In the Corporate Venturing Office, he will be in charge of creating new businesses, in particular the environment area, through open innovation with startups.
Mr. Tsuchiya has more than 15 years of experience in the B2B SaaS industry He is passionate about creating wow products with users to enhance innovation. Having delivered 3 products across the globe in the Uzabase group, he heads the SPEEDA Edge team as its CEO. Previously, he was a manager at Accenture and a senior manager in corporate planning at Konica Minolta APAC HQ.
