SPEEDA Edge's emerging industry list and industry analysis pages were utilized to quickly create a domain map without requiring initial research man-hours.
On SPEEDA Edge, over 200 emerging industries are categorized by themes and business axes by expert analysts. Also, each industry page can be used to quickly grasp the industry overview, market size, player map, major company business strategies, news, etc.
The team initially downloaded a list of all industries and considered which sectors to delve into from the large fields, from which they selected the five major themes.
By simply grouping SPEEDA Edge's emerging industries to their own themes, they created results extremely fast.
Identifying focus business areas in each industry could be done quickly using the SPEEDA Edge market maps and startup profiles on the industry pages. For example, in the Carbon Management industry, the B2C Carbon Offsetting business area was already defined in the market map. The team could view profiles of startups in the segment and match solutions and business models to their own business quickly.
Also, monitoring what other incumbents were doing was a significant factor. There was value in confirming whether they were either following conventional activities or were identifying blue ocean opportunities.
Technology application cases in each business segment could be grasped quickly using the use case maps and startup profiles for each industry. This made discussions with R&D Institute members more efficient based on technology axes.
The team plans to identify new potential themes such as Generative AI proactively, by exploring SPEEDA Edge's Insights (10 trend reports published monthly by analysts) and innovation strategies of large companies. They will then compare their functionality to identify potential themes going forward.
Shinichi Emoto handles a variety of areas, ranging from Sustainability and Agritech to the Metaverse and AI, at the NEC Business Development Management Department. He joined NEC as a new graduate and has gained experience as an engineer and in business development. Shinichi has established numerous new businesses at Gree and Mixi, showcasing his versatility in areas that span from enterprise IT solutions to consumer services, including live streaming, XR, and metaverse sectors.
Ken Fujiwara has been working with NTT Data for about 25 years. He started his career as an IT engineer in financial industry, and afterwards, he was seconded to a management consulting firm and a New York branch of Japanese Mega-bank. As a result of his career, he has a lot of skills and experience of IT, consulting and financial business. For about these 10 years, he has been responsible for driving forward open innovation between NTT Data and startups, and also been serving as a mentor for overseas startups. In his free time, Ken likes mountain stream fishing and giving guides in a traditional Japanese garden to overseas tourists.