Accelerating a global account strategy for a few hundred accounts was the most critical objective for Swiss Re’s Corporate Partnership (CP) Business Development team. However, getting access to real-time insights and a 360 view of managed accounts using existing research tools was a daunting task. Most research tools often provide data at descriptive levels, but this information is limiting, to say the least. Swiss Re’s CP Business Development team wanted more—not just facts and lists but the essential context that connects the dots, with the ultimate goal of actioning these insights.
The team was spending a big portion of their time just updating their research semi-annually using 12+ tools, which was a human-intensive process. The SPEEDA Edge team was quick to orient themselves to Swiss Re’s nuanced needs, delivering beyond a data platform to provide custom-fit tools and specialized reports for business development and corporate strategy—closing in their search for a smart and interconnected one-stop research solution.
Over a year ago, Swiss Re’s CP Business Development team heard about SPEEDA Edge through a casual colleague conversation. Back then, the business intelligence platform was in its formative phase, so the Swiss Re team was not fully convinced it could meet all their research needs. But SPEEDA Edge developed rapidly and kept Swiss Re looped in on its progress; in the second half of 2022, the two partnered aiming to automate the CP Business Development team’s research and opportunity-discovery process.
Swiss Re’s CP Business Development Team focuses on helping global clients mitigate their risk exposure—both current as well as potential—by developing innovative risk solutions.
In order to do this, the team needs to:
The goal is to create innovative solutions for potential risks through deep data analysis and insights, but the team found that
Without a one-stop solution that tracked and updated both industry and company events near real-time, facilitated company benchmarking and analysis and deep-dive research, the CP Business Development team’s decision-making lead time and speed to market was longer than ideal.
SPEEDA Edge helped develop a one-stop solution that offers 1) detailed analytical profiles for an incumbent with news-driven updates 2) customized research for any specific areas Swiss Re wanted to further deep-dive into.
1. Incumbent Hub
The incumbent hub distills vast amounts of data and connects it in a way the insights are extractable at a glance. This tool offers a 360 view of not just incumbent financial metrics but also innovation interest and activities, company growth story and strategies, and products and business models.
As a value-addition, SPEEDA Edge’s Customized Research offering produces exhaustive company reports; drilled into granular details like a player’s product mix and value chains, growth patterns, sustainability commitments, and also management's profiles—so that the Swiss Re CP Business Development team could access relevant, curated data in a ready-to-use form.
The Swiss Re’s CP Business Development team can now spend valuable time and energy to quickly grasp incumbent business dynamics and strategy while also being updated on news and developments and spend more time on actionable decision-making and identifying business solutions—the work they’re meant to do!
Together with SPEEDA Edge, Swiss Re’s CP Business Development team hopes to integrate the information presented in the platform into the Group CMS to be used by the entire Group for customer innovation intelligence, new business development, and corporate strategy.
Mr. Avramakis has extensive experience in consulting and the insurance industry and is an advisor and thought leader. His main focus lies on forward-looking market developments, trends analysis, foresight, and business development within the Swiss Re Corporate Solutions. Evangelos is co-author of several publications and is a regular keynote speaker.
Mr. Nobs has more than 15 years' experience in (Re)insurance strategy, operations and more recently Business Development. Having worked in many departments' within Swiss Re, he has developed a strong network. His current team is working on developing insights on corporates from various industries and support the Swiss Re Corporate Solutions sales team.