We inform with colors, we are not shy about colors.
Graphite, with its conductivity, stability, and lubricity, is crucial for innovations. It powers electronics, improves heat management, and enhances machinery, driving progress in various industries.
Corian, renowned for its versatility and durability, embodies innovation in design. Its seamless integration and aesthetic appeal inspire groundbreaking concepts across industries, from architecture to healthcare, pushing the boundaries of modern creativity
Its enduring strength anchors buildings, roads, and monuments. Versatile and resilient, it forms the foundation of countless structures, embodying the stability and reliability essential for enduring innovation.
Primary highlights in product. Indicate something is active to get the most attention.
Secondary highlights in product. When there are no complex hierarchy, use Azure instead to highlight.
Highlights in marketing materials. For example, use it for key CTA to poke visitors' curiosities.
Just as a prism splits white light into a spectrum of colors, data visualization transforms complex data into a coherent and understandable series of visuals. In Edge, colors were solely introduced to categorize information at first. Each color signifies connectivity, with closer hues indicating a closer relationship within the same family. Embrace a variety of colors, ensuring consistency, especially in data visualizations where data colors are paramount.
Edge data offers a selection of 20 colors for you to choose. While it may be challenging for users to process such a color variety, use more than 7 colors only to indicate proximity rather than exact family matches.
We don't recommend using more than 7 colors to effectively convey detailed stories. Essential palettes consist of the core 7 colors extracted from the Full Spectrum, facilitating easier comparisons.
Readers expect to extract narratives from data visualizations. These 3 core colors are primarily employed to highlight the most significant elements within these narratives. Simultaneously, these 3 colors resonate the most with Edge's highlight colors.
.... this section explains what colors indicate for each unique terminologies we use in Edge
Expansion is a product that has gained significant recurring revenue and a sizable customer base, and is pursuing large scale expansion of headcount and geographical presence.
Go-to-Market is product that has proven product market fit, is commercialized and is generating revenue—although further product optimizations may be necessary for long-term viability.
Minimum Viable Product is a product with an established proof of concept or minimum viable product that is gaining traction among early adopters.
A conceptual stage product still testing its business hypothesis.
Basic gray scale colors to express information hierarchy in texts
