To communicate units concisely, we use the following standard formats.
Billions - "bn"
Examples
24.4 bn
Total funding (USD bn)
USD 23.1 bn
Millions - "mn"
Examples
11.2 mn
Funding (USD mn)
USD 829.2 mn
Thousands - Spell out
Examples
3,804
Unit price (USD)
USD 2,782.9
Decimals
Round values to the first decimal place, except for values less than 10, which should be shown with two decimal places. No decimals may be used when appropriate for the context.
One decimal examples
8,293.2
USD 399.2 bn
19,295.0 mn
Two decimal examples
3.98
USD 2.10 bn
5.00 bn
No decimals (when appropriate for the context)
29 countries
USD 1,520 per use
21 years
Dates
Time stamps
The dates should be as readable as possible for regular US audiences.
Dates published "Mon DD, YYYY"
Examples
Jul 01, 2023
Dec 04, 2016
Dec 04, 2016
Locations
Countries
United States of America - "USA"
Abbrebiations
Units
In product, in order to save screen spaces, we try to use commonly used abbrebiations.
Number - "No."
Examples
No. of investors
No. of investments
Call-to-Actions
All clickable CTAs should clearly and concisely explain their function.
Sentence Formats
Primary buttons
The text should be capitalized case to draw attention to the action.
Add to Watchlists
Download (Last 30 Days)
Text buttons
The text should be in sentence case to avoid disrupting the surrounding content.
